What’s Aimee?
Same as Algo-trading machines have revolutionized the stock markets, Aimee with its AlgoMarketing™ engine is doing the same for Retailers. Aimee autonomously decides within less than 200ms which campaign matches the specific consumer and adapts your home page, mobile, email accordingly generating more revenue per visitor. The result is an increase in sales of 5%-20%. Aimee’s SaaS platform is built using advanced big data science, deep learning and machine learning algorithms.
Why Aimee?
Marketers strive to adapt their digital assets to segments of consumers in order to increase sales. However, this is a difficult mission; Consumers are different and diversified, and there is an infinite number of behaviors and socio-demographics. The unimaginable load of BI and data only makes this job harder. By the time the information is processed, marketers end up using yesterday’s results for tomorrow’s banners.
How Aimee Does it?
Aimee increases sales by dynamically adapting your home page, mobile and/or email to every individual consumer. Aimee monitors, in real-time, the traffic to a site and uses big data and predictive analytics technologies to analyze each consumer’s characteristics. She then selects from all available marketing campaigns the ones that are most likely to produce the highest revenue transaction.
Aimee's Innovative Approach
Aimee’s real-time Algo-Marketing™ solution is a true pioneer. While BI and Personalization tools generate a load of marketing data for marketers to process and resolve, Aimee supports marketers by executing the entire process; from collecting and analyzing the data to creating clusters and making the right decisions in real-time, without any undesired human interference. In addition by using deep learning Machine-based decisions Aimee identifies changing market patterns, fine-tunes the best algorithms to immediately exploit these changes.
Aimee’s Channels
Aimee works on all digital customer touchpoints, cross channel cross device:
o Aimee will match each individual user on your home page to the marketing campaign that fits him most, autonomously.
o Aimee’s Newsletter in a Click allows transforming web campaigns into adaptive emails. The content of the email is decided at the ideal time, when it’s opened.
o Aimee’s AlgoMarketing™ for mobile takes your tone of voice cross devices.
Aimee’s Advantages
o Unique Technology - A unique AlgoMarketing™ engine with over 100 machine learning algorithms that autonomously rearranges the retailers’ campaigns generating more revenue per visitor.
o Aimee increases online sales significantly. Between 5% and 20% increase, based on business characteristics and traffic volume.
o Transparent success. Aimee exposes her exact contribution to growing sales by creating a small control group and compares the sales results to the Aimee group. The results are synchronized and visualized with industry standard tools such as Google / Adobe Analytics.
o Implementation with no IT expertise. Aimee’s implementation is fast and simple. Aimee sits on top of the existing digital asset and picks up campaigns from your webpages. . No content or operational migration, No IT integration.
o Gives the marketer the Freedom to focus on marketing. Aimee allows marketers the time and energy needed to focus on creating innovative campaigns, which Aimee then matches to individual consumer.
o Customer proven. “With Aimee, we are able to serve the most relevant promotions to each website using data to address different consumer profiles, and while doing so.